Legal document
Grievance & Complaint Procedure
- Status
- Current
- Effective date
- 23 September 2026
- Last updated
- 23 September 2026
GMB Grievance & Complaint Procedure
Gupta Ji Marriage Bureau Pvt. Ltd.
1. Purpose
Gupta Ji Marriage Bureau Pvt. Ltd. (“GMB”, “Gupta Ji Marriage Bureau”, “we”, “us” or “our”) is committed to handling client and prospective-client concerns in a professional, structured and fair manner.
This Grievance & Complaint Procedure (“Procedure”) establishes the process through which a client, prospective client, family representative, website user or other person interacting with GMB may raise a concern or complaint and explains how GMB will receive, record, investigate, escalate and close such matters.
The Procedure has two purposes:
First, to provide a clear and accessible mechanism for resolving genuine complaints.
Second, to ensure that GMB internally identifies recurring problems, employee conduct issues, process failures, privacy concerns, fraud risks and other matters requiring corrective action.
This Procedure operates together with the GMB Website Terms of Use, GMB Privacy Policy / Privacy Notice, and GMB Membership & Service Terms and Conditions.
Nothing in this Procedure restricts any statutory right or remedy available under applicable law.
2. Who May Make a Complaint
A complaint may be submitted by:
- a current GMB Member;
- a former Member;
- a prospective client or enquiry;
- a parent, relative or authorised family representative;
- a person whose personal information has been processed by GMB;
- a person who has received or been involved in a GMB-facilitated introduction;
- a website user;
- another person directly affected by an issue relating to GMB's services or conduct;
Where a person complains on behalf of another individual, GMB may request reasonable confirmation of authority where necessary.
3. What May Be Complained About
Complaints may include, without limitation:
Service-related concerns
Questions or complaints concerning matchmaking services, communication, profile handling, introductions, meetings, Visits, follow-up or other contracted services.
Fee-related concerns
Questions concerning Membership Fees, Visit Charges, Visit Expenses, Alliance/Service Fees, invoices or payment records.
Employee or representative conduct
Allegations of inappropriate, abusive, threatening, disrespectful, discriminatory or otherwise improper conduct by a GMB employee, representative or authorised person.
Privacy and data concerns
Concerns relating to collection, use, storage, disclosure, correction, deletion, security or other handling of personal information.
Profile or information concerns
Concerns regarding inaccurate, misleading, fraudulent or materially incomplete information supplied by a Member or family.
Safety and integrity concerns
Fraud, impersonation, harassment, threats, coercion, misuse of confidential information, attempts to harm a person or property, or other serious conduct.
Website-related concerns
Issues concerning website functionality, misleading content, accessibility, forms, communications or other Website matters.
Marketing and communications concerns
Unwanted promotional communication, misuse of testimonials or photographs, unauthorised use of names or business information, or other marketing-related concerns.
4. How to Submit a Complaint
Complaints may be submitted through:
Email: guptajimarriage@gmail.com
Post / In Person:
Gupta Ji Marriage Bureau Pvt. Ltd.
7260, 1st Floor, Main Road, Shakti Nagar Chowk,
Near Prem Nagar, Shakti Nagar, Delhi – 110007, India
GMB may also accept complaints through official telephone, WhatsApp or other official communication channels from time to time.
Where a complaint is made through WhatsApp or another informal channel, GMB may ask the complainant to provide the essential details by email or another recordable channel so that the complaint can be formally logged.
5. Information to Include
To help GMB investigate a complaint efficiently, the complainant should provide, where available:
- Name
- Membership / Reference Number
- Phone number / Email address
- Date or period of the relevant event
- Nature of the complaint
- Relevant employee/person involved, if known
- Relevant invoice/payment details, where applicable
- Supporting photographs, screenshots or documents, where available
- Desired resolution, where appropriate
A complaint should contain sufficient factual information for GMB to identify and investigate the issue.
GMB will not reject a genuine complaint merely because the complainant is unable to provide every requested detail.
6. Complaint Registration
Upon receiving a complaint through a channel that can reasonably be recorded, GMB shall create an internal complaint record.
The record should ordinarily include:
- unique Complaint / Grievance Reference Number;
- date and time received;
- complainant details;
- membership/reference number, if applicable;
- complaint category;
- summary of allegations;
- person responsible for handling the matter;
- priority classification;
- supporting documents;
- action taken;
- communications with the complainant;
- outcome;
- corrective action, where applicable;
- closure date;
Where applicable to GMB's online/e-commerce operations, the complaint number should be communicated to the complainant so that the matter can be tracked.
7. Acknowledgement
GMB's internal target shall be to acknowledge a complaint within 2 business days of receipt.
The acknowledgement may confirm:
- that the complaint has been received;
- the Complaint Reference Number;
- the initial classification of the matter, where appropriate;
- whether additional information is required;
- the next stage of review;
Where a complaint is immediately resolved at the point of contact, GMB may record the resolution without opening a prolonged investigation, provided the matter is appropriately documented.
8. Priority Classification
For administrative purposes, complaints shall be classified according to urgency.
Level 1 — Routine
Examples
- service clarification;
- ordinary communication concern;
- invoice clarification;
- minor website issue;
- administrative query;
Target: Initial review within 3 business days and resolution ordinarily within 7 business days where reasonably practicable.
Level 2 — Important / Escalated
Examples
- repeated service failure;
- significant fee dispute;
- alleged material misrepresentation;
- serious employee-conduct concern;
- unauthorised profile handling;
- repeated communication failure;
- substantial disagreement concerning the service delivered;
Target: Management review ordinarily within 5 business days and resolution, where reasonably practicable, within 15 business days.
Level 3 — Critical
Examples
- credible threat to a person's safety;
- harassment or intimidation;
- suspected fraud or identity misuse;
- serious privacy or security incident;
- attempted physical harm;
- serious misuse of confidential matrimonial information;
- material threat to GMB personnel, premises, systems or property;
- an issue likely to require legal, regulatory or law-enforcement involvement;
Target: Immediate escalation to senior management and appropriate protective action without waiting for the ordinary complaint timeline.
9. GMB Complaint-Handling and Escalation Hierarchy
GMB shall maintain the following internal escalation structure.
Stage 1 — PR / Customer Executive Manager
The complaint will ordinarily first be received and handled by either:
the PR representative
or
the Customer Executive Manager.
Their responsibilities include:
- receiving the complaint;
- recording the complaint;
- issuing or arranging the acknowledgement;
- understanding the issue;
- collecting relevant information;
- reviewing routine service records;
- attempting an appropriate first-level resolution;
- escalating the matter where necessary;
The PR or Customer Executive Manager must not independently approve an exceptional refund, make a legal admission on behalf of GMB, or close a serious misconduct/safety/privacy matter without the appropriate escalation.
Stage 2 — Dev Agrawal, Executive Manager
Where the complaint:
- cannot reasonably be resolved at Stage 1;
- is repeated by the complainant;
- concerns a significant service issue;
- involves a substantial fee dispute;
- involves serious employee conduct;
- concerns alleged misrepresentation;
- has material reputational implications;
- otherwise requires management intervention;
the matter shall be escalated to:
Dev Agrawal — Executive Manager
The Executive Manager may:
- review the first-level investigation;
- review relevant records;
- speak with the complainant;
- speak with relevant employees;
- determine corrective action;
- approve appropriate operational remedies;
- recommend or implement service restrictions;
- escalate the matter to the CEO where necessary;
Stage 3 — Rajni Jain, CEO
Where the matter remains unresolved, is commercially or operationally significant, or requires senior management intervention, it may be escalated to:
Rajni Jain — CEO
The CEO may review:
- the complaint history;
- the actions already taken;
- the underlying service records;
- the applicable membership agreement;
- any financial or refund implications;
- employee conduct issues;
- client-retention or reputational concerns;
- recommendations made by the Executive Manager;
The CEO may determine the appropriate internal resolution or refer the matter to the Director.
Stage 4 — Director
The Director is the final level of internal management escalation under this Procedure.
A matter may be referred to the Director where:
- the CEO determines that Director-level review is appropriate;
- the matter remains unresolved following CEO review;
- the complaint has substantial financial, legal, reputational or operational implications;
- the complaint concerns senior management;
- a final management decision is required;
- specialist legal or professional advice should be considered;
The Director may make the final internal management determination on the complaint, subject always to applicable law and any statutory rights of the complainant.
Important administrative rule
A person should not be the sole final decision-maker on a complaint concerning their own conduct.
Where a complaint concerns the conduct or decision of a person within the escalation chain, the matter should be moved to the next appropriate level.
10. Investigation Process
Depending on the nature of the complaint, GMB may review:
- membership records;
- profile information;
- invoices and payment records;
- Visit records;
- appointment records;
- internal notes;
- WhatsApp or email communications;
- consent records;
- website submissions;
- employee statements;
- third-party information supplied by the complainant;
- relevant security or system records;
- other information reasonably necessary to establish the facts;
GMB may contact the complainant for clarification.
GMB may also contact another Member or relevant person where reasonably necessary, subject to confidentiality, privacy requirements and the circumstances of the matter.
GMB should distinguish between:
- verified facts
- information supplied by a party
- allegations not yet substantiated
- internal conclusions
An allegation shall not automatically be treated as an established fact merely because a complaint has been submitted.
11. Fairness and Confidentiality During Investigation
GMB shall seek to investigate complaints fairly and proportionately.
Information should be disclosed internally only to persons who reasonably require it to investigate, make a decision, protect safety, comply with law or implement corrective action.
GMB shall take reasonable measures to avoid unnecessary disclosure of matrimonial, family, personal, financial or other confidential information contained in a complaint.
Where appropriate, sensitive information may be anonymised or restricted internally.
12. Privacy and Data-Related Complaints
Complaints involving personal information shall be treated with additional care.
Where a complaint concerns:
- access to personal data;
- correction or updating;
- deletion/erasure;
- withdrawal of consent;
- unauthorised disclosure;
- data security;
- misuse of a photograph or profile;
- marketing consent;
- another data-protection issue;
the matter should be escalated to the appropriate senior management level and handled in conjunction with GMB's Privacy Policy and applicable data-protection requirements.
GMB's response time and procedures shall be updated as further provisions of the Digital Personal Data Protection framework become applicable.
13. Safety, Fraud and Serious Misconduct
Where a complaint involves an immediate or credible safety concern, suspected fraud, identity theft, threats, violence, coercion or serious misconduct, GMB may depart from the ordinary complaint sequence.
GMB may:
- immediately restrict access to GMB services;
- suspend a membership;
- stop a proposed introduction or Visit;
- prevent further disclosure of information;
- preserve relevant records;
- secure affected systems or property;
- escalate directly to the Executive Manager, CEO or Director;
- seek professional legal or security advice;
- notify an appropriate authority where required or permitted by law;
Where immediate physical danger exists, the complainant should contact the appropriate emergency or law-enforcement authority without waiting for GMB's internal process.
14. Employee / Staff Complaints
Where a complaint concerns a GMB employee or representative:
- the complaint shall be recorded;
- the employee concerned should not independently close the complaint;
- the employee may be asked for their response;
- relevant records may be reviewed;
- the matter should ordinarily be handled by the employee's appropriate management level;
- management may determine whether training, warning, corrective action, reassignment, suspension or another employment measure is appropriate;
- the complainant shall receive an appropriate response without unnecessary disclosure of confidential employment information;
A complaint about an employee does not automatically establish misconduct.
Employment-related disciplinary decisions remain internal to GMB.
15. Service-Quality Complaints
When a complaint alleges that GMB failed to perform a promised service, the reviewer should compare:
what the Member was promised
against
what the applicable membership plan actually included
against
what GMB actually performed
Relevant evidence may include:
- membership terms;
- fee schedule;
- service notes;
- profile reviews;
- introductions made;
- communications;
- meeting/Visit records;
- other service records;
Where GMB identifies an avoidable service failure, appropriate corrective action may include:
- completing an outstanding service step;
- correcting an administrative error;
- providing clarification;
- assigning a senior person to the matter;
- improving follow-up;
- providing another reasonable service remedy;
- considering an exceptional refund where appropriate under the Membership & Service Terms;
A complaint does not automatically create an entitlement to a refund.
16. Fee and Payment Complaints
Fee complaints should be reviewed against the applicable:
- membership form;
- accepted Terms;
- fee schedule;
- invoice;
- payment record;
- Visit arrangement;
- Alliance/Service Fee arrangement;
- written communication concerning the relevant charge;
GMB should clearly distinguish among:
- Membership Fee
- Visit Charge
- Visit Expenses
- Alliance/Service Fee
Where a mathematical or invoicing error is identified, GMB should correct it promptly.
Where the charge was properly made under the accepted commercial arrangement, GMB should explain the basis of the charge rather than merely rejecting the complaint.
17. Complaints Concerning Information Provided by Another Member
Where a Member alleges that another person or family has supplied false or misleading information, GMB may review the matter according to its verification process.
GMB may request clarification or supporting information.
Depending on the seriousness and credibility of the concern, GMB may:
- mark the profile for review;
- temporarily withhold further introductions;
- request updated information or documentation;
- correct information;
- suspend the profile;
- terminate the membership;
- place the person/family on GMB's internal restricted-service register;
GMB should avoid automatically disclosing the identity of the complainant unless reasonably necessary and lawful.
18. Outcome of a Complaint
After reviewing a complaint, GMB may determine that:
- the complaint is substantiated
- the complaint is partially substantiated
- the complaint is not substantiated on the available information
- the complaint is outside GMB's responsibility
- the matter has already been appropriately addressed
- additional investigation is required
- the matter requires external legal, regulatory, law-enforcement or other professional handling
The complainant should receive a written or otherwise recordable outcome where reasonably practicable.
The response should state the decision and, where appropriate, the principal reasons for it.
GMB should avoid unnecessarily disclosing confidential information concerning another client, employee or third party.
19. Internal Targets for Resolution
GMB's internal objective should ordinarily be:
Routine complaints: resolution within 7 business days where reasonably practicable.
Escalated complaints: resolution within 15 business days where reasonably practicable.
Complex complaints: where more time is genuinely required, GMB should inform the complainant that the matter remains under review and provide an updated timeline.
Where a legal framework imposes a mandatory deadline, that deadline shall take precedence.
Where the Consumer Protection (E-Commerce) Rules, 2020 apply to the relevant activity, GMB shall follow the applicable grievance and redressal requirements.
20. Escalation / Review by the Complainant
Where a complainant is dissatisfied with the initial decision, the complainant may request internal escalation.
The request should preferably:
- identify the original Complaint Reference Number;
- explain why the decision is disputed;
- provide any additional information or evidence;
- state the outcome being requested;
The matter should then move through the GMB escalation hierarchy set out in Clause 9.
GMB may decline repeated review of the same matter where no materially new information is provided.
This does not affect any statutory right available to the complainant.
21. No Retaliation
GMB shall not intentionally penalise or retaliate against a person merely because that person has submitted a genuine complaint or exercised a lawful statutory right.
At the same time, nothing in this Procedure prevents GMB from taking appropriate action against:
- knowingly false allegations;
- fraud;
- threats;
- harassment;
- abuse;
- intimidation;
- misuse of the complaint process;
- other unlawful or materially improper conduct;
22. External Remedies
This internal procedure is intended to provide a practical first avenue for resolution.
It does not prevent a person from approaching a competent:
- consumer commission;
- regulatory authority;
- data-protection authority/Board where applicable;
- court;
- law-enforcement authority;
- other statutory body;
23. Record Keeping
GMB should maintain a confidential grievance register containing, where appropriate:
- Complaint Reference Number
- Date received
- Category
- Priority
- Complainant
- Membership number
- Current handling officer
- Escalation level
- Evidence reviewed
- Actions taken
- Decision
- Corrective action
- Refund/financial remedy, if any
- Closure date
Records should be maintained in accordance with GMB's Data Retention & Deletion Policy and applicable law.
Access to grievance records should be restricted to authorised personnel.
24. Management Review and Pattern Analysis
A grievance system should not merely close individual complaints.
GMB management should periodically review the grievance register to identify patterns, including:
- repeated complaints concerning the same employee;
- repeated complaints about delayed follow-up;
- recurring fee misunderstandings;
- recurring disputes regarding Visit Charges or Visit Expenses;
- repeated complaints concerning a particular profile or family;
- privacy incidents;
- recurring website problems;
- repeated allegations of misleading information;
- recurring complaints arising from the same service process;
Where a pattern is identified, management should consider corrective measures such as:
- staff training
- change in SOP
- change to website wording
- change to membership documents
- additional verification
- CRM/process improvements
- access-control changes
- legal review
The objective is not merely to defend GMB against complaints but to use complaints as an internal quality-control mechanism.
25. Management Reporting
At least periodically, GMB management should review a summary containing:
- number of complaints received
- complaints by category
- average response time
- open complaints
- overdue complaints
- serious incidents
- refunds or service remedies granted
- repeat complaints
- privacy/security incidents
- corrective actions implemented
Individual confidential details should be excluded from ordinary management reporting unless required.
26. Document Control
This Procedure should be maintained as a controlled internal document.
- Document Name
- GMB Grievance & Complaint Procedure
- Version
- [Version Number]
- Effective Date
- [Date]
- Approved By
- [Director / Authorised Officer]
- Review Date
- [Date]
Changes should be documented so that GMB can identify which procedure was applicable at the time of a complaint.
27. Contact Details for Complaints
Gupta Ji Marriage Bureau Pvt. Ltd.7260, 1st Floor, Main Road, Shakti Nagar Chowk,
Near Prem Nagar, Shakti Nagar, Delhi – 110007, India
Grievance Email: guptajimarriage@gmail.com
Websites:
https://guptajimarriage.com
https://biodataformarriages.com
GMB Internal Grievance Flow
- Complaint Received
- PR / Customer Executive Manager
- Resolved?
Yes → Record Resolution → Close
No → Escalate - Dev Agrawal — Executive Manager
- Resolved?
Yes → Record Resolution → Close
No → Escalate - Rajni Jain — CEO
- Resolved?
Yes → Record Resolution → Close
No → Escalate - Director — Final Internal Management Review
- Decision / Corrective Action / Closure
GMB Administrative Principle
Listen carefully. Record accurately. Investigate objectively. Protect confidentiality. Escalate serious matters quickly. Resolve genuine service failures. Do not promise what cannot be delivered. Do not treat an allegation as a proven fact. Learn from recurring complaints.
Gupta Ji Marriage Bureau Pvt. Ltd.
Established 1995
Rooted in Tradition & Guided by Wisdom.

